Best E-commerce Websites In India for Online Shopping

 E-commerce has changed the way businesses operate in India. Much of the growth in the e-commerce industry has been influenced by the rise of the internet and smartphone usage among the population of 1.3 billion. Additionally, Covid-19 has given a massive boost to the e-commerce industry for obvious reasons. As of July 2021, there are around 784.59 million internet connections in the country. The consecutive lockdowns have somehow provoked the Indian population to lean more towards online activities than offline. 

As a result of the great economy reset, many home-grown brands have also risen by attracting an online audience. With much noteworthy competition, e-commerce websites have levelled up and constantly bringing their A-game to sustain in the market. Also, social media sites like Facebook and Instagram have given the Indian audience a new perspective on online e-commerce activities. Some of the e-commerce sites in India are already familiar with the targeted audience, and some of them are just paving the pathway towards the same goal. So let’s dive in to find out who all have made it to the list.

1. Amazon -

Amazon is a US multinational tech company that has a wide range of businesses. Aside from its widely known e-commerce sector, it also offers various services such as cloud computing and artificial intelligence. Amazon has always been ahead of the game for a while, and the e-commerce giant introduced tech gadgets like Alexa and Echo to get even more attention. The brilliant minds behind Amazon have not only added technicality to their e-commerce segment, but also their unbeatable customer service is one of the main reasons for being one of the best e-commerce websites in India.

2. Flipkart -

Of course, Flipkart is one of the fastest-growing e-commerce websites in India that has been bringing its best results for a while now. Flipkart has made its way to the list because of its wide range of segments giving tough competition to its international contemporaries. After Walmart acquired a roughly 77% stake in Flipkart, the e-commerce platform revived its marketing strategy to reach people even remotely.

3. Myntra -

Myntra has been one of the trendiest e-commerce websites in India, focusing primarily on the Indian fashion e-commerce segment. Launched in 2007, Myntra has changed the online fashion and lifestyle scenarios to much extent in India. Over the period of time, the e-commerce website also added its home and beauty slabs to amp up the user base. Myntra is always equipped with attractive marketing strategies covering social media and even a reality television show known as Myntra Fashion Superstar, pairing with social media fashion influencers.

4. Grabbit Live -

Grabbit is a live-streaming marketplace for Indians where it enables up-and-coming brands to host their own shows and sell in real-time. The e-commerce website allows creativity and provides the users with an ultimate experience of e-commerce by benefiting many small and medium business owners. From jewellery to toys, Grabbit offers a wide range of products to the userbase with a personalised shopping experience. 

5. Nykaa -

As India’s top beauty e-commerce company, Nykaa has made its mark in the industry like a boss. Established in 2012, the women-led company has shown massive success in achieving constant e-commerce business milestones. The company focuses on selling beauty, wellness and fashion products targeting all the demographics in India. By collaborating with many international companies and adding social media marketing as a primary strategy, Nykaa has grown a massive user base within a short span of time.

6. Ajio -

With tough competition to Myntra, Ajio is another e-commerce platform featuring fashion and lifestyle products. Ajio, being a fairly new company launched in 2016, has been gaining tons of popularity due to its heavy discounts and product quality. The e-commerce website has been providing a comfortable online shopping experience by offering unique brands and in constant collaboration with social media influencers to eventually widen its online audience and sustain itself in the industry.

7. Meesho -

Meesho is one of the newcomers in the Indian e-commerce business yet have managed to do a pretty decent business in the Indian market. The e-commerce website is fancy and attracts a lot of fashion lovers by charming them into their trendy shopping experience. Not only fashion but Meesho also offers homeware and electronics to cater to a wide range of audiences. One of the most unique things about Meesho is that people can be a supplier to them and apply through their website and can start their alliance with the company. The e-commerce website also has a cool app where people can shop without any hindrance.

8. Tata Cliq -

Owned by Tata Digital Limited of Tata Group, Tata Cliq is the hub for not only trendy lifestyle products but is equipped with luxury items as well. From fashionable apparel to electronics, Tata Cliq has aimed to provide a one-stop solution to the customers. With a great number of social media fan following and of course, the trusted Tata branding offers all kinds of quality products with unique brands to the Indian audience.

9. Snapdeal -

Snapdeal is an Indian e-commerce company valued at 925 crores INR that offers online variety shopping to the Indian online market. Followed by a failed merger with Flipkart, Snapdeal has managed to get funding from bigger manes such as eBay and Alibaba group to flourish in the industry. As a result of the covid 19 pandemic, Snapdeal added another six million users and 20,000 new sellers, apart from its already-existing 500,000 sellers.

10. Paytm -

The Indian multinational technology company Paytm is known widely for its digital payment system. It also offers an online shopping experience through a website containing a massive number of products. The e-commerce website is convenient as well as popular due to the exciting offers and cashback options available most of the time. From electronic gadgets to fashionable apparel, Paytm offers a wide variety of goods with features like faster delivery and easy returns.

Shop Away -

In India, with a large population, it is really difficult to grab attention with so many competitions. And India being one of the leading countries for the e-commerce industry, there are many options with many features that appear every now and then. So it is important for business owners to come up with really effective and attractive business strategies to be eye-catching in the industry. Apart from that, being true to the audience and providing what the targeted audience expects is one of the primary points e-commerce websites must adhere to. So this blog has done the research for you so that you won’t have to research the same thing and can get started without any doubts from the best e-commerce websites in India. Happy shopping!